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We offer the best & most affordable online marketing & creative agency services for wellness businesses!

Founded in 2023 by senior global marketing professional Kai Michael Vallendar, For The People believes in creating opportunities for small to mid-size spas, nail salons, massage parlours, hair dresser and other wellness businesses. We help them succeed in a competitive market - without breaking the bank.


Having achieved top recognition with the world's most successful brands in the personal beauty landscape, our founder's mission is to empower smaller clients. Creating a strong presence and effective online marketing strategies,  he and his team of industry leaders envision and execute strategies that are impactful and sustainable.


We are committed to delivering quality services that meet and exceed our clients' expectations. Offering top class services at levels as expected by major wellness, spa and personal beauty brands globally, we charge prices to be affordable for everyone.

Our references

Kai Michael Vallendar. Red and Black Filter
Liao Wei Kang

Kai Michael Vallendar himself is a global marketing expert with more than 14 years of experience. Having worked for some of the biggest and most successful brands in their respective industries, Kai has gained significant knowledge in global marketing that reached millions across the Americas, Europe and Asia. His resumé mainly covers lifestyle brands in the personal beauty, cosmetics and fashion industry.

Liao, Wei-Kang is For The People's Head of Creative. His resumé covers commercial beauty, product and people photo- & videography. He is best known for his work with Kanebo, siusai, aknederm and ALLIE.

Heading a team of more than 20 highly skilled professionals with strong and global experience in online marketing, social media marketing, photography, videography and graphic design, Kai and Wei Kang's primary target is to help small to mid-size, wellness, tattoo, spa, nail- and hair salons and other personal beauty businesses stand strong and succeed in an industry that's extremely competitive.

Your wellness business One-Stop-Shop agency!

Hair dresser, massage studios, beauty spas, tattoo shops and other personal beauty business owners know: These days, success doesn't depend on your offering's quality alone. Your business must have a successful online presence, your social media needs to be engaging. The photography of your services and products must be interesting and enticing. You need your own brand identity and be top of mind whenever a potential customer fancies a relaxing massage, a new hair style or body decorations.

For The People understands the complex challenges your industry offers and realises its competitiveness. While online marketing and the presence of your business needs to be highly professional, we are aware that your actual focus lies with the operation of your wellness business. Creating moments of relaxation and the next beauty hit, delivering excellent service and offering a great atmosphere. 

Entrust our team of global professionals to help you in this challenge. With affordable price points and a transparent and friendly handling of your case, we are not just an agency you can rely on, but true partners for your business.


Bespoke Presence

We offer highly individualised services to create your wellness business' best-in-class online presence. Our team of creative professionals will create your unique logo, service and product photography and website.

Kanebo Skincare products interplaying with colourful balloons
burlesque tattoo design on dark red background
Young woman in an outdoor cafe scrolling her smartphone


Highly effective online marketing

Don't wait for customers to find you. We ensure that your wellness business is seen whenever potential customers are on the lookout for new haircuts, a massage or nail job!


Recommendation Marketing / Word of mouth

Your number 1 marketing tool: Social Media & recommendations! We ensure your customer's great experience is shared across relevant channels to attract even more customers!

Face Massage

We offer all services in tailored packages, cutting costs of the things you don't need.

We don't offer traditional pitches, which cost agencies more than the actual job.

All our staff work 100% remote. This cuts the cost of a fancy office.

We are senior professionals. This means we know exactly what we do and this in turn cuts the time it takes for us to finish a job.

We put our effort into our actual job instead of posting 3 times a day on LinkedIn & Co to tell the world how amazing we are.

So, how do we fare against services like fiverr, upward, freelance, bark, etc. you wonder? While our pricing is just as competitive as the fees of such services, For The People is actually vastly different to these kind of freelance marketplaces. We do not charge upfront and then deliver some mediocre results after you haven't heard from us for a week. We are top professionals and belong to the best of our class. No fresh graduates here! We are an agency, not a marketplace. Real people that you can rely on.

Our magic works:

Screenshot of Google Ads Analytics

211 EUR, 90 days and it's winter! This ice cream shop asked for the impossible, but we delivered! We set up their Google Ads account and created a clever bidding strategy. Target: Everyone who looks for an ice cream gets Google Maps directions served. With an average click cost of 13 Cents, we feel we did something quite brilliant here. We also wonder: How far down will we get the CPC once people actually want to eat ice cream?

Free Business Health Report!

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For The People is a true digital native & creative agency. Our services span the entire bandwidth of what is needed in a connected, digital and creative age. We specialise in small to medium-sized businesses, are affordable for everyone and enjoy working with our clients. We are happy to consult you and find the best solutions that match your business needs.

To get things started, make use of our FREE and non-obligatory Business Health Check. Enter your details below and receive a personalised PDF report of how your business is doing. Whether it's your website's health, your online marketing or social media. Our report covers more than 40 data points that are the foundation of any business.

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