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We offer the best & most affordable online marketing & creative agency services for boutiques & independent brands!

Founded in 2023 by senior global marketing professional Kai Michael Vallendar, For The People believes in creating opportunities for small to mid-size fashion boutiques, concept stores, specialities stores and other independent brands. We help them succeed in a competitive market - without breaking the bank.


Having achieved top recognition with the world's most successful brands in the retail landscape, our founder's mission is to empower smaller clients. Creating a strong presence and effective online marketing strategies,  he and his team of industry leaders envision and execute strategies that are impactful and sustainable.


We are committed to delivering quality services that meet and exceed our clients' expectations. Offering top class services at levels as expected by major retail brands globally, we charge prices to be affordable for everyone.

Our references

Kai Michael Vallendar. Red and Black Filter
Liao Wei Kang

Kai Michael Vallendar himself is a global marketing expert with more than 14 years of experience. Having worked for some of the biggest and most successful brands in their respective industries, Kai has gained significant knowledge in global marketing that reached millions across the Americas, Europe and Asia. His resumé mainly covers lifestyle brands in the cosmetics and fashion industry.

Liao, Wei-Kang is For The People's Head of Creative. His resumé covers commercial beauty, product and people photo- & videography. He is best known for his work with Kanebo, siusai, aknederm and ALLIE.

Heading a team of more than 20 highly skilled professionals with strong and global experience in online marketing, social media marketing, photography, videography and graphic design, Kai and Wei Kang's primary target is to help small to mid-size, fashion, lifestyle, home décor and other independent boutiques and stores stand strong and succeed in an industry that's extremely competitive.

Your retail business One-Stop-Shop agency!

Fashion boutique, home décor, lifestyle stores and other independent retail business owners know: These days, success doesn't depend on your offering's quality alone. Your business must have a successful online presence, your social media needs to be engaging. The photography of your products must be interesting and enticing. You need your own brand identity and be top of mind whenever a potential customer fancies new clothes, candles or home decorations.

For The People understands the complex challenges your industry offers and realises its competitiveness. While online marketing and the presence of your business needs to be highly professional, we are aware that your actual focus lies with the operation of your retail business. Creating moments of shopping bliss and the next concept retail hit, delivering excellent service and offering a great atmosphere. 

Entrust our team of global professionals to help you in this challenge. With affordable price points and a transparent and friendly handling of your case, we are not just an agency you can rely on, but true partners for your business.


Bespoke Presence

We offer highly individualised services to create your retail business' best-in-class online presence. Our team of creative professionals will create your unique logo, service and product photography and website.

Photoshooting for Allie. Skincare products interact with balloons.
BONKERS Ice Cream logo. Multi-coloured.


Highly effective online marketing

Don't wait for customers to find you. We ensure that your retail business is seen whenever potential customers are on the lookout for a change of wardrobe or new home scent!

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Recommendation Marketing / Word of mouth

Your number 1 marketing tool: Social Media & recommendations! We ensure your customer's great experience is shared across relevant channels to attract even more customers!

Woman Shopping

We offer all services in tailored packages, cutting costs of the things you don't need.

We don't offer traditional pitches, which cost agencies more than the actual job.

All our staff work 100% remote. This cuts the cost of a fancy office.

We are senior professionals. This means we know exactly what we do and this in turn cuts the time it takes for us to finish a job.

We put our effort into our actual job instead of posting 3 times a day on LinkedIn & Co to tell the world how amazing we are.

So, how do we fare against services like fiverr, upward, freelance, bark, etc. you wonder? While our pricing is just as competitive as the fees of such services, For The People is actually vastly different to these kind of freelance marketplaces. We do not charge upfront and then deliver some mediocre results after you haven't heard from us for a week. We are top professionals and belong to the best of our class. No fresh graduates here! We are an agency, not a marketplace. Real people that you can rely on.

Our magic works:

Screenshot of Google Ads Analytics

211 EUR, 90 days and it's winter! This ice cream shop asked for the impossible, but we delivered! We set up their Google Ads account and created a clever bidding strategy. Target: Everyone who looks for an ice cream gets Google Maps directions served. With an average click cost of 13 Cents, we feel we did something quite brilliant here. We also wonder: How far down will we get the CPC once people actually want to eat ice cream?

Free Business Health Report!

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For The People is a true digital native & creative agency. Our services span the entire bandwidth of what is needed in a connected, digital and creative age. We specialise in small to medium-sized businesses, are affordable for everyone and enjoy working with our clients. We are happy to consult you and find the best solutions that match your business needs.

To get things started, make use of our FREE and non-obligatory Business Health Check. Enter your details below and receive a personalised PDF report of how your business is doing. Whether it's your website's health, your online marketing or social media. Our report covers more than 40 data points that are the foundation of any business.

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